Gift-giving is fun for some and stressful for others. More fun when you’ve found the perfect something for someone who doesn’t even know they want it yet, less fun when you’re searching for a corporate gift that has to make it through levels of approval.
Add in those complicated Conscious Consumer filters of “good for my health, the planet or society” and it can be quite a feat to find just the right thing. CCF is coming to the rescue with our annual list of Conscious Consumer-approved holiday gifts.
Seed Bombs – $7
These gumball-sized “bombs” are made from seeds and soil. Tossed into a garden where you’d like a burst of wildflowers, the bomb will break on impact, scattering seeds with minimal effort. Perfect for those lacking green thumbs.
Solar-powered Keychain Rechargeable iPhone Battery – starting at $9
An appropriate stocking stuffer … Read More »
When we first started this blog (almost 100 posts ago), I had to do a little digging for content. I subscribed to newsletters, read other blogs, followed Conscious Consumer companies on Facebook. Within the month’s span between my posts, I’d usually stumble across something that was timely, relevant and would make a good post. If not, I had plenty of topics scribbled down that I could turn to for ideas.
No more. Topics are now falling into my lap and piling up in the form of starred emails in my inbox. Article links, tidbits, factoids and trend enewsletters causing me to fret about how I’m going to choose from all their juicy nuggets of Conscious Consumer information. The most exciting part? It’s evidence that this area of focus for our agency – Conscious Consumerism – is here. It’s real. It’s happening.
You’ve … Read More »
I saw a headline the other day in blog post that read, “The Key to Social Selling is to Make Buying More Convenient, Not Marketing.” The post by Mack Collier went on to discuss how Foursquare is using their new passive check-in feature to offer tips, information and offers to you when you are in close proximity to the store.
What caught me was what was in the middle. “Make Buying More Convenient.” Which is exactly what we have been talking about as it relates to connecting with today’s Conscious Consumer. How can we as marketers and entrepreneurs make it more convenient for this audience to buy our goods and services? Many as we’ve talked about are already doing this. Lifetime Fitness, Tough Mudder and Team Ortho all provide a platform for us to participate in a healthier lifestyle and activity. I sign … Read More »
If you have been following us on this blog for the last couple months, you are already familiar with the study we conducted with Mintel to learn more about the decisions that Conscious Consumers are making regarding health and wellness. Beyond the whats and whys we also learned that what we are calling the “Movable Middle” is formidable and represents a larger-than-you-would-probably-expect 70% of all American consumers.
As Kathy mentioned in her post last week, this 70%, or 245 million adults, is the same number of customers that shop at Walmart each week. In July 2009, Walmart announced that in conjunction with The Sustainability Consortium they would be developing a measurement and reporting system to determine how sustainable the products on their shelves are. Walmart’s Sustainability Index is brought to life in this video called “The Secret Life of Sliced Turkey.” Seriously, with … Read More »
Last week we released the fifth installment of our THINK Reports that focused on the Moveable Middle. The Moveable Middle is the 70% of American consumers who are actively trying to make more conscious decisions regarding health and wellness. It’s a staggering number that equates to roughly 245 million Americans.
As I look back at my own motivations to make healthier decisions this year, I realized just how much inertia plays a huge role in driving change. That funny little word, inertia, is defined as a “feeling of not having the energy or desire that is needed to move or change.” Whether we like to admit or not, we have all had our moments of inertia. It’s that gnawing attitude that allows us to put off our goals into the someday category and allows us to simply remain the same for … Read More »