Advances in healthcare technology that give Conscious Consumers more options

For the past two years, we’ve seen a dramatic increase in the use of personal tracking devices to monitor one’s health. The insurgence of “wearables” has been a topic we’ve explored a few times in this blog. (embed links to previous articles tagged as wearables). But, now the impact has been quantified. A recent study called “Wearable Devices for Healthcare Markets” released by Tractica shows worldwide shipments of healthcare wearables will increase from 2.5 million in 2016 to nearly 100 million in 2021. With this increase in shipments, it’s predicted that these healthcare wearables will bring in $17.8 billion in yearly revenue.

While some may say that we’ve been in a technology healthcare evolution for the past twenty years with the advancement of medical devices, transplants and cancer therapies, it’s predicted that in the next five years, we will see personal … Read More »



Lifestyle brands champion the nomadic lifestyle

In 1993, Chris Farley portrayed a derelict character named Matt Foley who famously lived in a van “down by the river.” It quickly became a catch phrase commonly associated with the embodiment of failure. Fast forward 20 years and what was once was a questionable existence has become a desired lifestyle for people from all walks of life.

The hashtag #vanlife has been used in over 62,000 Instagram posts. Several lifestyle brands are capitalizing on the popularity of this ideal through partnerships with content creators who have amassed large social followings living the nomadic life of their dreams.

Subaru and Backpacker Magazine teamed up to celebrate the National Park Service Centennial. The brands launched a contest to find a videographer/writer team to travel throughout the park system for a year, document their daily experiences and promote a sustainability message. Aidan and Madison … Read More »



Helping Conscious Consumers eat healthier in food deserts

We have learned through our studying of Conscious Consumers that 74% of Americans are currently trying to adopt a healthier diet by eating less fast food. Unfortunately, for many consumers, especially those living in food deserts, they either lack access to higher quality food or cannot afford it.

Conscious Consumers have a desire to do better, but cannot do it alone as is evident by our research that 27% of consumers have identified convenience or a loss of interest as roadblocks to adopting this healthier diet.

Access wouldn’t seem like one of these roadblocks if you pay attention to headlines in the business section. Retailers such as Meijer and Hy-Vee have been public about expanding into an already saturated Twin Cities market.

The problem for many Conscious Consumers is that these new build-outs are intentionally high-end as retailers fight to maintain and grow their … Read More »



Applying “Maker” culture to health and wellness

“Maker.” It’s a trendy word that describes the large group of people who are creating tangible goods and leveraging technology on a small scale. From jewelry sold on Etsy to farmer’s market salsas to an heirloom quality rocking chair or a robot that can open your beer, makers are eschewing mass manufactured goods and embracing customization and innovative design.

There’s a Conscious Consumer angle to making. An article in Time explains the link: “While its roots are tech-related, there were people at the [Maker Faire] teaching how to crochet, make jewelry, and even one area called Home Grown, where do-it-yourselfers showed how to pickle vegetables, can fruits and vegetables, as well as make jams and jellies. There was another area focused on eco-sustainability, bee keeping, composting and growing your own food.” With Conscious Consumers appreciating health and wellness, buying locally and supporting … Read More »



Buzz Karma – Are Neonics the next GMOs?

Every year around the holidays we choose a charitable cause to support. It’s our small way of showing goodwill and giving back. A few years ago we focused our holiday effort on the buzz (pun intended) around the declining bee population. The focus of the initiative was to spread the word that bees play an import role in our environmental ecosystem and to give 500,000 bees through a group called Heifer International to someone in a third world nation as a means to make a living. You can check out what we dubbed “Buzz Karma” here.

Recently, Ortho – the maker of Scotts Lawn and Garden and Miracle Grow – took a leadership role to address what they see as a way that their products may be contributing to the decline of bees and other pollinators. Their announcement was that by … Read More »